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Fishing Luresfor the Modern Day

Rattlin' Spook®

The shape, the hypnotizing action, the look and the sound makes for complete stimuli overload.

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Like a HydroWave...only $6.99.
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The Rattlin’ Spook® adds tremendous sound to your dog walking. A new rattle chamber containing tungsten BB’s amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth walk-the-dog retrieves. Fourteen realistic color patterns and Mustad® Triple Grip Hooks seal the deal when big bass crash the surface.

Model Name Inches CM Ounces Grams Hooks
XR9253 Rattlin’ Spook 4.5" 11.4 cm ¾ oz 13g #2

One Knocker® Spook®

Single, powerful rattles echo like knuckles on a door. Fish have to answer.

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Answer the knock.
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The One Knocker® Spook® thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking-the-dog easier than ever. Fourteen color patterns and Mustad® Triple Grip hooks take care of the rest.

Model Name Inches CM Ounces Grams Hooks
XK9253 One Knocker® Spook 4.5" 11.4 cm ¾ oz 13g #2

Super Spook®

Go big or go home. Built to beat big fish, again and again.

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Man enough?
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The backbone of the famous Heddon Zara Spook family is the Super Spook. The feature setting these models apart from other Zaras is their super stout hardware system, from line ties to hooks, all designed to stand up to the most voracious species. The 5-inch Super Spook boasts three super-sharp hooks giving this model 30% more hooking power…especially important for schooling stripers and other hard charging species. Avid Super Spook anglers have said: “Fish don’t simply hit a Super Spook. They attack it!”

Model Name Inches CM Ounces Grams Hooks
X9256 Super Spook 5" 12.25 cm ⅞ oz 24.5g #4

Super Spook® Jr.

Devastates bass so bad it’s even shaped like dynamite.

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Would you eat your own dog?
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The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges from schooling fish. Realistic finishes provide the proper look for virtually any topwater fishing situation.

Model Name Inches CM Ounces Grams Hooks
X9236 Super Spook Jr. 3.5" 8.89 cm ½ oz 17g #4

Zara® Spook®

Name another lure that still leads its category after almost 75 years.

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Didn't think so.
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The Zara Spook invented the walk-the-dog retrieve almost 75 years ago.
All others are just posers.

Model Name Inches CM Ounces Grams Hooks
X9255 Zara® Spook 4.5" 11.4 cm ¾ oz 13g #1
XP9255 Wounded Zara® Spook 4.5" 11.4 cm ¾ oz 13g #1
X9225 Zara Puppy® 3" 7 cm ¼ oz 7g #6

Torpedo®

Prop baits have simply gone out of style. Now, they’re only used by folks who catch fish.

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Caught ‘em then; Catches ‘em now.
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The Heddon Torpedos have been the world’s top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers to cast these lures a little farther than many other prop-baits, allowing them to reach those special fish-holding spots quicker and easier. Torpedos create a wild splashing surface disturbance, making them the perfect lures for schooling fish. Use quick, short and erratic twitches to make Torpedos perform at their best…producing explosive, heart-stopping surface strikes every time.

Model Name Inches CM Ounces Grams Hooks
X0362 Magnum Torpedo 3 5/16" 8.41 cm ⅝ oz 16.4g #2
X0361 Baby Torpedo 2½" 6.35 cm ⅜ oz 10.5g #4
X9225 Tiny Torpedo 1⅞" 4.9 cm ¼ oz 7g #6
X9225 Teeny Torpedo 1½" 3.81 cm ⅛ oz 3.5g #10

Lucky 13®

Why is the Lucky 13® still in the line after 50 years? Because it murders trout and reds inshore and every freshwater predator that exists.

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Smart anglers get Lucky.
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The Lucky 13® produces a deep, resonating sound that drives gamefish crazy when it’s chugged. Long considered one of the best lures made for catching schooling fish, the Lucky 13’s size and action make it a true fresh and saltwater multi-specie bait (bass, pike, stripers, white bass, speckled trout, redfish and other inshore species).

Model Name Inches CM Ounces Grams Hooks
X2500 Lucky 13® 3.75" 9.44 cm ⅝ oz 17.4g #2
X2400 Baby Lucky 13® 2⅝" 6.54 cm ⅝ oz 10g #2

Spit'n Image ®

Moves like a ballerina and looks like a super-model, but it’s got a bite like a bulldog.

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Pound ‘em relentlessly.
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The Heddon Spit’n Image perfectly mimics the frantic antics of a fleeing shad — in fact, it’s the Spit’n Image of one! When retrieved, the Spit’n Image moves from side to side; at rest, the tail sits low in the water. The Spit’n Image Jr. is a little more rounded and has a little more bounce than the original Heddon Spit’n Image.

Model Name Inches CM Ounces Grams Hooks
X9270 Spin'n Image 3.25" 7.97 cm 7/16 oz 13.3g #4
X9250 Spin'n Image Jr. 3" 6.35 cm 5/16 oz 9.7g #6

Swim'n Image ®

Inshore or in freshwater, the Swim’n Image stands up to the punishment.

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Can’t resist the wobble.
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Heddon adds a new twist to its classic line — the Swim’n Image. This shallow-running crankbait resembles a three-inch threadfin shad. The Swim’n Image has a wide wobble that swims where many other lures cannot. Highly snagless, the Heddon Swim’n Image is particularly effective in shallow water, especially in rivers along riffles and along the top of wingdams.

Model Name Inches CM Ounces Grams Hooks
X9230 Swim'n Image 3" 7.62 cm 7/16 oz 12.5g #6

Moss Boss™

This is the boss for weeds and thick cover. Cuts a trail in thick weeds like a hollow body frog, then dips down in any opening to get right in their face.

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The Boss says to go fishing.
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The Moss Boss is indeed the “boss” when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Moss Boss has been perfectly designed to glide easily over and through the heaviest of cover, the kind of cover that holds big muskie, bass and northerns. When a lunker spies a Moss Boss sliding through the weeds overhead it makes for one of the most exciting strikes ever!

Model Name Inches CM Ounces Grams Hooks
X0515 Moss Boss 3" 7.62 cm ⅜ oz 10.5g #6/0
X0515 Moss Boss 2.5" 6.35 cm ¼ oz 7g #4/0

Hellbender™

It may not dive all the way to hell, but it may be hot to the touch when you reel it in.

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Catching deepwater fish for more than 50 years.
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The famous Hellbender began making its way into anglers’ tackle boxes in the late 1950s. Over the years, Hellbenders have held many state and world records for most freshwater species. The unique heart-shaped diving lip design gives it the most tempting wide wobbling action. Its big-lip design also makes it dive quick and deep, and allows it to flip easily over most structure. The consummate lure for fishing steep banks and drop-offs…down to at least 35 feet on a long flat-line troll. The Hellbender Downrigger (hook-less) model is known as the “poor man’s downrigger.” When trolling the angler’s favorite trolling lure tied on 10 to 20 feet behind a Downrigger Hellbender, it will take the lure down to over 75 feet.

Model Name Inches CM Ounces Grams Hooks
W08 Magnum 5.5" 13.97 cm ⅞ oz 24.5g #1
W08 Magnum Downrigger 5.5" 13.97 cm ⅞ oz 24.5g N/A

Heddon Coors® Lure

When it’s time to tie one on, go with the Heddon Coors Lure.

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Pop the top (of the livewell).
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Not only does this dynamic lure resemble the favorite brew of millions of anglers, it has produced record stringers of their favorite sportfish as well. Some claim that this popular can-shaped lure is one of the most perfectly designed lures they have ever fished. They claim that it has the right action, runs at a perfect depth and its tail-spinner produces just the right amount of flash to attract lunkers of their favorite species.

Model Name Inches CM Ounces Grams Hooks
X9415 Coors Lure 6.99 cm ⅝ oz 17.5g #2
X9415 Coors Light Lure 2⅜ 5.99 cm ⅝ oz 13.8g #4

Since 1894