Heddon Lure Company, one of the most collected fishing lure brands by lure collectors, continues to produce high-quality fish catching products. New Heddon Lures and Plugs for 2005 include several topwater offerings: the Baby Lucky 13, a feather dressed tail hook on 5 new colors of the Super Spook, Jr., 6 new saltwater colors in the Super Spook and Super Spook, Jr. and the new Coors Light crankbait lure. All of these Heddon products can be purchased from your local tackle dealer, favorite on-line dealer or directly from Lurenet.com.